Taco Bell Menu Changes: What’s New in 2025
Taco Bell is bringing back beloved items from the ’60s through the ’00s. The limited-time Decades Menu starts October 31. Five nostalgic favorites, all under $3, will let fans relive their Taco Bell memories.
The menu includes the ’60s Tostada and ’70s Green Sauce Burrito. It also features the ’80s Meximelt and ’90s Gordita Supreme. The ’00s Caramel Apple Empanada rounds out the offerings.
The nationwide rollout follows successful testing in Southern California. Fans are excited about the return of these throwback treats.
Taco Bell also showcases brand collaborations. These include the Cheez-It Tostada and Tajín Twists. Secret Aardvark Loaded Fries are another new addition.
Customers can vote for a discontinued menu item to return. The Mexi Melt and Caramel Apple Empanada are this year’s options. This shows Taco Bell’s commitment to customer feedback.
The chain offers vegetarian options and detailed nutrition information. Taco Bell aims to satisfy cravings while keeping prices affordable. Fans can expect more innovative and nostalgic surprises in the future.
Taco Bell Brings Back Iconic Menu Items from the Past 50 Years
Taco Bell is reviving five iconic menu items from the past five decades. The Decades Menu launches October 31, featuring nostalgic fan-favorites from different eras since the 1960s.
These limited-time offerings aim to unite generations of Taco Bell fans. They allow long-time customers to relive memories and introduce new ones to beloved classics.
The Decades Menu includes:
- The ’60s Tostada
- The ’70s Green Sauce Burrito
- The ’80s Meximelt
- The ’90s Gordita Supreme
- The ’00s Caramel Apple Empanada (available starting November 21)
Limited-Time Offerings for Nostalgic Fans and New Customers
Taco Bell tested the Decades Menu in California earlier this year. The positive response prompted the chain to make it available nationwide.
The nostalgic menu items will be offered at the following prices:
| Menu Item | Price |
|---|---|
| Tostada | $2.19 |
| Green Sauce Burrito | $2.49 |
| Meximelt | $2.99 |
| Gordita Supreme | $2.99 |
| Caramel Apple Empanada | $2.99 |
Taco Bell Celebrates Rich Menu History with Fan-Favorites
Taco Bell is also releasing retro-inspired merchandise. This includes Limited Edition Decades Hoodies and Stainless Steel Decades Cups.
The first 500 Taco Bell Rewards members can enter a giveaway. They’ll receive one hoodie and one cup.
Plastic versions of the Stainless Steel Decades Cups will be given away at restaurants. These come with medium-sized drinks while supplies last.
Taco Bell has been operating for over 61 years. It’s recognized as one of TIME’s Most Influential Companies and Fast Company’s World’s Most Innovative Companies.
The Decades Menu shows Taco Bell’s commitment to innovation. It satisfies customers’ cravings for both new and nostalgic flavors.
The Decades Menu: A Trip Down Memory Lane
Taco Bell’s Decades Menu brings back beloved classics from the ’60s to the ’00s. This limited-time offer celebrates the chain’s rich history. Fan-favorites return, reminding us of Taco Bell’s delicious past.
’60s Tostada: The Original Taco Bell Classic
The ’60s Tostada costs just $2.19. It features a crispy corn tortilla topped with seasoned beef and refried beans. Fresh lettuce, diced tomatoes, and shredded cheddar cheese complete this classic flavor.
’70s Green Sauce Burrito: The Edgy and Flavorful Comeback
Experience the ’70s with the Green Sauce Burrito for $2.49. A soft flour tortilla holds seasoned beef, refried beans, and onions. The iconic green sauce adds a zesty kick to every bite.
’80s Meximelt: The Most Requested Retro Item
The ’80s Meximelt is back at $2.99. This fan-favorite wraps seasoned beef in a soft flour tortilla. Melted three-cheese blend and fresh diced tomatoes and onions complete this cheesy delight.
’90s Gordita Supreme: The Ultimate Throwback Treat
Enjoy the ’90s Gordita Supreme for $2.99. A warm, pillowy flatbread cradles seasoned beef and crisp lettuce. Diced tomatoes, shredded cheese, and cool reduced-fat sour cream create a flavor explosion.
’00s Caramel Apple Empanada: A Sweet and Nostalgic Dessert
The ’00s Caramel Apple Empanada costs $2.99. This warm, crispy pastry pocket holds sweet, cinnamon-spiced apples. A delightful caramel sauce finishes your Decades Menu adventure.
| Decades Menu Item | Price | Vegetarian |
|---|---|---|
| ’60s Tostada | $2.19 | No |
| ’70s Green Sauce Burrito | $2.49 | No |
| ’80s Meximelt | $2.99 | No |
| ’90s Gordita Supreme | $2.99 | No |
| ’00s Caramel Apple Empanada | $2.99 | Yes |
Try these iconic Taco Bell flavors before they’re gone. The Decades Menu is available for under $3 at participating locations. Visit your nearest Taco Bell and relive tasty memories today!
Taco Bell Menu Changes: Introducing the $7 Luxe Cravings Box
Taco Bell’s new $7 Luxe Cravings Box is here to satisfy your hunger. This limited-time offer includes the ’90s favorite Gordita Supreme and more. You’ll get a full meal without emptying your wallet.
The box contains a Beefy 5-Layer Burrito, Double Stacked Taco, and chips with nacho cheese. A medium fountain drink rounds out this value-packed meal.
Buying these items separately would cost 55% more. Taco Bell’s Cravings Value Menu offers 10 items under $3. This makes it one of the best deals in fast food.
| Item | Price | Calories |
|---|---|---|
| Luxe Cravings Box | $7.00 | 1,150 |
| Gordita Supreme | $3.19 | 350 |
| Beefy 5-Layer Burrito | $2.49 | 500 |
| Double Stacked Taco | $1.49 | 220 |
| Chips and Nacho Cheese Sauce | $1.29 | 220 |
| Medium Fountain Drink | $1.79 | 0-350 |
The Luxe Cravings Box is available for a short time at certain U.S. Taco Bell locations. Prices and availability may differ by store. This new box follows the successful $5 Taco Discovery Box launch.
Many people are cutting back on fast food due to rising costs. A recent poll found 25% of those earning under $50,000 are eating out less. Another study showed 80% of middle-income households are cooking more at home.
Taco Bell continues to serve tasty Mexican-inspired food despite these challenges. The brand has been praised for its innovation and influence in the industry. The Luxe Cravings Box shows how Taco Bell adapts to meet customer needs.
Limited-Edition Merch: Celebrating Decades of Taco Bell Love
Taco Bell is launching a limited-edition merch collection to honor their history. The exclusive gear features retro designs from the ’60s to the ’00s. Fans can show their love for Taco Bell’s culinary journey with these unique items.
Retro-Inspired Hoodies and Stainless-Steel Cups
The collection includes retro-inspired hoodies and stainless-steel cups. Each item represents a specific decade in Taco Bell’s history. The designs reflect the brand’s evolution over time.
| Decade | Hoodie Design | Stainless-Steel Cup Design |
|---|---|---|
| ’60s | Classic Taco Bell logo and colors | Vintage-style illustrations |
| ’70s | Groovy typography and earth tones | Retro-inspired patterns |
| ’80s | Bold, neon colors and geometric shapes | 80s-inspired graphics and slogans |
| ’90s | Iconic 90s Taco Bell branding | Nostalgic illustrations and logos |
| ’00s | Y2K-inspired designs and typography | Early 2000s Taco Bell iconography |
Taco Bell Rewards Members get early access to the merch drop on October 29. They can own a piece of the brand’s history before anyone else.
Weekly Decades Quiz for a Chance to Win Exclusive Gear
Fans can join a weekly Decades personality quiz through the Taco Bell app. The quiz starts on October 31 and reveals participants’ Taco Bell archetype.
Quiz takers can win the complete set of limited-edition Decades hoodies and cups. This fun activity connects customers with Taco Bell’s legacy in a unique way.
Special Deals and Promotions in the Taco Bell App and Uber Eats
Taco Bell fans, get ready for amazing deals! The Taco Bell app and Uber Eats have exclusive offers you’ll love. You’ll find BOGO deals and discounts on your favorite menu items.
Uber Eats and Postmates users can enjoy a buy one, get one free Chicken Quesadilla. This deal runs through December 8th, 2024. Uber One members get an extra perk from December 2nd to 8th, 2024.
Craving a drink? Get $2 off Lipton® or Brisk® iced tea with your order. This offer is valid from November 18th to December 18th, 2024. Uber One student members save 5% on $20+ delivery orders, up to $9 off.
The Taco Bell app rewards loyal customers with points and challenges. Every $1 spent earns 10 points towards 11 menu items. Reach Fire! Tier status at 2,000 points and earn 11 points per dollar.
Complete app challenges to earn extra points and rewards. It’s now easier than ever to enjoy your favorite Taco Bell meals.
| Offer | Dates | Details |
|---|---|---|
| BOGO Chicken Quesadilla | Through 12/8/24 | Buy one Chicken Quesadilla, get one free on Uber Eats or Postmates |
| Uber One Member Offer | 12/2/24-12/8/24 | Valid for Uber One members only |
| $2 Off Iced Tea | 11/18/24-12/18/24 | Get $2 off when you add a Lipton® or Brisk® iced tea to your Uber Eats or Postmates order |
| 5% Off $20+ Orders | Ongoing | Get 5% off every $20+ order for delivery, save up to $9 (Uber One student members only) |
Keep an eye on the Taco Bell app and Uber Eats for new deals. With tasty options and special offers, it’s the perfect time to satisfy your Taco Bell cravings!
Scottsdale, Arizona: Revisiting the ’60s at Taco Bell’s Throwback Activation
Taco Bell is turning back time in Scottsdale, Arizona. On October 30, one location becomes a ’60s-style restaurant. Customers can enjoy the Decades Menu early and dive into the brand’s history.
Retro Decor and Uniforms Transport Fans to the First Decade of Taco Bell
The Scottsdale Taco Bell will get a complete ’60s makeover. Retro decor and uniforms will take fans back to Taco Bell’s early days.
The authentic design aims to recreate the atmosphere of the era. Customers can fully embrace the nostalgia of Taco Bell’s beginnings.
First 100 Fans Receive Exclusive Decades Hoodie and Stainless-Steel Cup Kit
Lucky early birds will get special treats. The first 100 fans will receive a Decades Hoodie and Stainless-Steel Cup Kit.
These limited-edition items feature vintage Taco Bell designs. They’re sure to become prized collectibles for dedicated fans.
| Item | Availability |
|---|---|
| Decades Hoodie | First 100 fans at Scottsdale location on October 30 |
| Stainless-Steel Cup Kit | First 100 fans at Scottsdale location on October 30 |
This Scottsdale event is part of Taco Bell’s history celebration. It’s also promoting the launch of the Decades Menu.
Fans can step back in time and relive Taco Bell’s early days. This event shows Taco Bell’s dedication to nostalgic flavors and memorable experiences.
Taco Bell’s Commitment to Innovation and Customer Satisfaction
Taco Bell stands out for its Mexican-inspired cuisine and dedication to innovation. The chain’s focus on tasty, quality food has earned it recognition from TIME and Fast Company.
Taco Bell plans to add new menu items like the Chicken Chipotle Melt and Dragonfruit Freeze. They’re also testing the return of the Quesalupa in select markets.
The company aims to balance innovation with environmental responsibility. They removed Mexican Pizza to reduce paperboard waste by 7 million pounds yearly.
Balancing Innovation with Environmental Responsibility
Taco Bell’s menu changes reflect their commitment to reducing environmental impact. The Mexican Pizza’s removal was a significant step towards this goal.
Streamlining Operations for Enhanced Customer Experience
Taco Bell has simplified its menu by removing items like Pico de Gallo. This change aims to improve efficiency and enhance customer experience.
Popular items like the Quesarito remain available for custom orders via the mobile app. Taco Bell continues to innovate beyond food, introducing AI-powered drive-thrus to many U.S. locations.
This tech upgrade shows Taco Bell’s commitment to improving customer experience. It also reinforces their position as a leader in the fast-food industry.
The Impact of Taco Bell’s Menu Changes on the Fast-Food Industry
Taco Bell’s menu changes have greatly influenced the fast-food industry. They’ve adapted to customer preferences and market trends. Their ability to bring back favorites and introduce new items showcases their industry influence.
Taco Bell has been a fast-food innovator since the 1960s. They started with five items at 19 cents each. In 2018, they introduced the successful Nacho Fries.
Their menu innovations, like Doritos Locos Tacos, have boosted sales. These creative options have inspired other fast-food chains to explore new menu ideas.
Taco Bell’s pricing strategy has been key to their success. They’ve offered affordable options like $0.79 tacos and combo meals under $4. Recent industry-wide price increases have forced them to adjust some prices.
| Year | Menu Innovation | Impact |
|---|---|---|
| 1962 | Original menu with five items at 19 cents each | Established Taco Bell as an affordable fast-food option |
| 1970s | Enchirito becomes a popular menu item | Showcased Taco Bell’s ability to create beloved menu items |
| 2004 | Mountain Dew Baja Blast introduced | First fast-food chain and beverage company collaboration for a custom drink |
| 2018 | Nacho Fries launched | Became the most successful menu item in Taco Bell’s history |
The fast-food industry is shifting towards plant-based options and sustainability. Taco Bell has adapted by introducing more vegetarian choices. They aim to make all packaging reusable, compostable, or recyclable by 2025.
Taco Bell’s menu changes have impacted their own success and the industry. They’ve pushed other chains to innovate and adapt to customer demands and market trends.
Taco Bell’s Future: What’s Next for the Beloved Brand?
Taco Bell has exciting plans for the future. They’re focusing on new menu items, collaborations, and global expansion. These plans will strengthen Taco Bell’s position as a fast-food favorite.
Potential New Menu Items and Collaborations
Taco Bell announced over a dozen new menu items for 2025. These include the Cheez-It Crunchwrap Supreme, Baja Blast pie, and Cantina Chicken items. They’re also celebrating Baja Blast’s 20th anniversary with special treats.
The brand is partnering with different hot-sauce companies. For example, they’re using Disha Hot sauce by singer Omar Apollo. They’re also introducing twists on classic items, like the Tajín taco.
Unique collaborations are in the works too. Taco Bell is partnering with Salt & Straw for an ice-cream chocolate taco. They’re also offering churro chillers in Mexican-chocolate and sweet-vanilla flavors.
Expanding Global Presence and Reaching New Markets
Taco Bell aims to have 10,000 restaurants in the United States. This is up from their current 7,200 locations. This growth will bring their Mexican-inspired food to more customers across the country.
The brand is also focusing on international expansion. They plan to enter new markets and adapt their menu to local tastes. This global growth will bring Taco Bell’s unique flavors to customers worldwide.
Conclusion
Taco Bell’s 2025 menu changes show their dedication to innovation and customer satisfaction. They’re bringing back classics like the ’60s Tostada and ’70s Green Sauce Burrito. This move taps into nostalgia, appealing to long-time fans and new customers alike.
The $7 Luxe Cravings Box and limited-edition merchandise showcase Taco Bell’s adaptability. These offerings create unique experiences for customers. The Taco Bell App and Uber Eats partnerships enhance accessibility and convenience.
Taco Bell faces challenges in the fast-food industry, including rising costs. However, their commitment to innovation remains strong. By balancing nostalgia and progress, Taco Bell solidifies its position as a beloved brand.
FAQ
When will the Decades Menu be available at Taco Bell?
The ’60s Tostada, ’70s Green Sauce Burrito, ’80s Meximelt, and ’90s Gordita Supreme arrive on October 31, 2024. The ’00s Caramel Apple Empanada joins on November 21, 2024. These limited-time offerings will be at participating Taco Bell locations nationwide.
How much will the Decades Menu items cost?
All Decades Menu items will cost under . The ’60s Tostada is .19, while the ’70s Green Sauce Burrito is .49. The ’80s Meximelt, ’90s Gordita Supreme, and ’00s Caramel Apple Empanada are each .99.
What is included in the Luxe Cravings Box?
The Luxe Cravings Box offers a ’90s Gordita Supreme and a Beefy 5-Layer Burrito. It also includes a Double Stacked Taco, chips with nacho cheese, and a medium drink.
How can I get the limited-edition, retro-inspired merchandise?
Taco Bell Rewards Members can buy retro-inspired hoodies and stainless-steel cups on October 29, 2025. They can also join a weekly Decades Quiz to win exclusive merchandise.
